50 Performance Review Phrases for SEO Specialists

Self Assessment Phrases - Achievements

• I led an SEO audit of [site] that identified technical issues holding back organic performance.
• I built a keyword strategy that aligned content plans with what the target audience was actually searching for.
• I worked with the content team to optimise existing pages, improving their relevance for target search terms.
• I identified a technical SEO issue that was affecting how search engines crawled and indexed the site.
• I collaborated with developers to implement site changes that improved page speed and search visibility.
• I tracked ranking and traffic trends closely, flagging shifts that needed attention before they became bigger problems.
• I built internal linking structures that helped distribute authority across important pages on the site.
• I stayed current with search engine algorithm updates and adjusted strategy in response.
• I presented SEO performance to stakeholders in a way that connected technical work to business outcomes.
• I researched competitor strategies to identify gaps and opportunities in our own approach.

Self Assessment Phrases - Growth and Development

• I want to get better at prioritising technical fixes based on potential impact rather than working through issues in the order I find them.
• I sometimes focus heavily on rankings and want to pay more attention to how traffic actually converts.
• I need to improve how I communicate SEO recommendations to developers so they're easier to action.
• I want to develop a stronger understanding of how content strategy and SEO fit together as one plan.
• I could do more to validate the impact of a change with data before assuming it worked.
• I want to get more comfortable pushing back on content requests that conflict with SEO best practices.
• I need to work on staying current with algorithm changes rather than relying on strategies that used to work.
• I want to improve how I document my technical audits so others can follow the reasoning behind recommendations.
• I could do more to collaborate with paid search to make sure our efforts complement rather than compete.
• I want to build stronger habits around monitoring for sudden ranking drops so I can respond quickly.

Peer Review Phrases

• They catch technical SEO issues that others miss, and they explain them clearly to non-technical teams.
• They think about how content and SEO fit together rather than treating them as separate workstreams.
• They stay current with algorithm changes and adjust strategy accordingly.
• They present findings in a way that connects technical work to business outcomes.
• They collaborate well with developers to get technical fixes implemented.
• They validate the impact of changes with data rather than assuming something worked.
• They are thorough with keyword research and don't rely on guesswork.
• They monitor performance closely and flag issues before they become bigger problems.
• They are generous about sharing SEO knowledge with content and marketing colleagues.
• They research competitor strategies well and use that insight to shape our own approach.

Manager Review Phrases - Strengths

• You catch technical SEO issues that others miss, and you explain them clearly to non-technical teams.
• You think about how content and SEO fit together, rather than treating them as separate workstreams.
• You stay current with algorithm changes and adjust strategy accordingly.
• You handled [project] well, identifying a technical issue that had been affecting site performance.
• You present findings in a way that connects technical work to business outcomes.
• You collaborate well with developers to get technical fixes implemented.
• You validate the impact of changes with data rather than assuming something worked.
• You are thorough with keyword research and don't rely on guesswork.
• You monitor performance closely and flag issues before they become bigger problems.
• You research competitor strategies well and use that insight to shape our own approach.

Manager Review Phrases - Areas to Develop

• Try to prioritise technical fixes based on potential impact rather than working through issues in order.
• Pay more attention to how traffic converts, not just where it ranks.
• Communicate SEO recommendations to developers in a way that's easier for them to action.
• Build a stronger connection between content strategy and SEO planning.
• Validate the impact of changes with data before assuming a fix worked.
• Push back more when content requests conflict with SEO best practices.
• Stay more current with algorithm changes rather than relying on strategies that used to work.
• Document technical audits more thoroughly so others can follow the reasoning behind recommendations.
• Collaborate more closely with paid search so efforts complement rather than compete.
• Monitor for sudden ranking drops more closely so you can respond quickly.

How to use these phrases

Don't paste these in verbatim. Pick the two or three closest to what you actually did, then make them specific: swap the generic claim for your own project, metric, or outcome. Use the rest as a checklist of themes worth covering in a SEO Specialist review, and see the Perform Review blog for guides on structuring the full review.

Phrases for related roles

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