Example Achievement Log for a Marketing Manager

A year in the life of a Marketing Manager's log

• Jan - task: Inherited email program from departed specialist. Subscriber base 47K but list was barely segmented. Built new automation flows in HubSpot for onboarding, cart abandonment, and re-engagement. Started from scratch on documentation.
• Feb - feedback: CMO asked why email open rates were flat. I said 'we're about to change that.' He replied, 'Good, this is your highest ROI channel and it's been neglected.' Set the stakes early.
• Feb - achievement: First cohort of new email campaigns ran. Open rate climbed from 16% to 22%, click-through from 2.1% to 3.8%. Generated 340 qualified leads in March alone against target of 250.
• Apr - task: TikTok demand from sales team and exec team grew loud. Researched and tested platform. Discovered our product (B2B SaaS) had zero organic TikTok presence in vertical. Advised against paid spend, recommended pivot to LinkedIn instead.
• May - achievement: Shifted Q2 paid budget from underperforming Google Display to LinkedIn Account-Based Marketing. Ran three-month pilot with ABM for Tier 1 accounts. Cost per qualified deal dropped 34%, from $1,240 to $820.
• May - task: Hired two junior coordinators to scale content production. Their first assignment: rebuild social media calendar from ad-hoc postings to themed pillars. One coordinator struggled with Asana workflow. Restructured templates and training.
• Jul - feedback: Coordinator Sarah said in one-on-one: 'The new template made me understand what the social strategy actually is.' That clicked for me. Small clarity work pays off downstream.
• Aug - achievement: Product launch campaign for new API feature ran in partnership with sales. Sent targeted nurture sequence to 8,200 accounts. 34% opened, 18% clicked through. Sales booked 17 demos attributed to campaign.
• Oct - task: Budget review revealed we were tracking to 8% overspend on annual marketing spend. Conducted vendor audit across platforms and agencies. Cut retainer with underperforming creative agency, reallocated $35K to performance channels.
• Nov - achievement: Email revenue (attributed) hit $487K for the year, up 56% from prior year baseline of $312K. Earned company-wide recognition in all-hands for building the highest-ROI channel in marketing.
• Dec - feedback: VP of Sales told me in the hallway: 'That email nurture sequence is converting better than my team's cold calls now.' Felt earned. This was the channel nobody cared about in January.

What makes a strong entry

How this becomes your review in November

This year I rebuilt the email program from a neglected 16% open rate to 22%, driving $487K in attributed revenue, a 56% increase from the prior year. I also made the case against pursuing TikTok and shifted our paid budget to LinkedIn ABM, which cut our cost per qualified deal by 34%. Along the way I hired and trained two coordinators and restructured processes that now underpin how the team works. The combination of high-ROI channel ownership, sound platform strategy, and team scaling sets up stronger execution going forward.

Starting your own log

Don't try to reconstruct a year you have already had. Start from today, one line whenever something happens, and let it build. The Perform Review Achievement Log does this for you and can capture wins straight from Slack, and how to start an achievement log covers the wider playbook.

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